{"id":3110,"date":"2024-11-28T01:56:36","date_gmt":"2024-11-28T00:56:36","guid":{"rendered":"https:\/\/twt.tools\/en\/?p=3110"},"modified":"2025-04-27T16:18:32","modified_gmt":"2025-04-27T14:18:32","slug":"garone-habitat-wins-at-the-awards-del-serramento-2024-with-linfa","status":"publish","type":"post","link":"https:\/\/twt.tools\/en\/garone-habitat-wins-at-the-awards-del-serramento-2024-with-linfa\/","title":{"rendered":"Garone Habitat wins at the \u201cAwards del Serramento 2024\u201d with Linfa"},"content":{"rendered":"\n

The innovative wooden window and door frame, born as an evolution of the Esperia Rima project, wins the prestigious award in the \u2018Wood\u2019 category.<\/h3>\n\n\n\n
<\/div>\n\n\n\n

Garone Habitat<\/a>, a company from Campania that has its roots in traditional carpentry, but looks to the future with a complete range of products, from wood to PVC, wins at the \u201cAwards del Serramento 2024<\/a><\/strong>\u201d in the \u2018Wood\u2019 category<\/strong> with its innovative Linfa<\/strong> product.<\/p>\n\n\n\n

The award, assigned by Guidafinestra.it readers and a jury of experts, recognises excellence in the window and door sector. We interviewed Pasquale Garone<\/strong>, sales manager of the company now in its third generation, to let him tell us about Linfa’s winning features, development strategies and their vision of the market.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Good morning Mr. Pasquale, let’s start by giving a brief presentation of the company. I understand that you and your brothers represent the third generation at the helm of the company, right?<\/h4>\n\n\n\n
\"Garone<\/figure>\n\n\n\n

That is correct. I take care of the commercial side, my brother Gianluca<\/strong> takes care of production, and my brother Franco<\/strong> (short for Francesco) manages the administration.<\/p>\n\n\n\n

We have inherited the passion and commitment from our family, trying to keep traditions alive<\/strong> but at the same time continuously innovating<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Your target market is mainly national, correct?<\/h4>\n\n\n\n

Yes, we mainly target the Italian market. We had a structured parenthesis abroad, specifically in Panama City from 2014 to 2019, with contract contracts. However, after Covid we decided to focus on Italy again. <\/p>\n\n\n\n

At the moment we mainly cover the Centre-South, but we are working to expand our sales network and cover the whole country in the next two years. Our main channel is retailers.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Let’s talk about Linfa, the window frame that won the \u201cAwards del Serramento 2024\u201d in the \u2018Wood\u2019 category. How did this victory affect you?<\/h4>\n\n\n\n
\"Garone<\/figure>\n\n\n\n

It was a pleasant surprise because participation was the result of a series of fortunate coincidences. I found out about the event by chance, I contacted the editorial staff of Nuova Finestra, despite being out of time for the product presentation.<\/p>\n\n\n\n

I spoke with Olga Munini, head of the editorial office, explaining to her the innovative features of the Linfa window<\/strong>: impressed by the enthusiasm and uniqueness of the product, she allowed us to participate even though voting had already begun over a month ago.<\/p>\n\n\n\n

Despite the late start Linfa still managed to win<\/strong>. Despite the fact that we were late compared to the other competitors, we believed a lot in the project, and the fact that it was awarded fills us with pride.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Is it correct to say that Linfa stems from the Esperia Rima project?<\/h4>\n\n\n\n

Exactly. Linfa was born as an evolution of the Esperia Rima<\/a> project, an idea we had already developed before Covid. After the forced hiatus, we resumed the project thanks to the purchase of a new Biesse pantograph<\/strong> and TWT tools<\/strong>.<\/p>\n\n\n\n

Linfa is a \u2018wood + wood\u2019 window<\/strong>, which offers great versatility of essences, colours, shapes and mouldings, compensating for the limitations of the wooden window thanks to its double fit inside and outside and its easy maintainability. We strongly believe in this product, which combines aesthetics and functionality.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Speaking of maintainability, would you say that it is Linfa’s main strength?<\/h4>\n\n\n\n
\"Garone<\/figure>\n\n\n\n

Absolutely. Being able to dismantle the outer frame to paint it, without having to dismantle the entire frame, is a great advantage: there is no need to find specialised labour during periods of high demand<\/strong>, such as the summer months to carry out maintenance. This is a feature that is very well received by dealers and customers.<\/p>\n\n\n\n

Linfa has a minimalist design. Is this choice dictated by fashion?<\/h4>\n\n\n\n

Initially, minimalism was a fashion, but today it has become a standard market demand. We have also developed another profile, Lumina, which pushes the concept of minimalism even further, with a symmetrical central knot of only ten centimetres.<\/p>\n\n\n\n

However, on wood and wood-aluminium we cannot go beyond certain structural limits, where aluminium offers better performance.<\/p>\n\n\n\n

<\/div>\n\n\n\n

How do you see the current demand for wooden windows and doors?<\/h4>\n\n\n\n

I believe that wood<\/strong> can always have a better say in the context of a house, especially for high-spending customers. It is a natural, versatile and sustainable material<\/strong>.<\/p>\n\n\n\n

We have partnered with Adler to offer a 15-year warranty on paints, focusing on strong communication on the themes of durability, warranty and sustainability of wood.<\/p>\n\n\n\n

<\/div>\n\n\n\n

In addition to wood, you have also started to produce PVC and aluminium directly. Why this choice?<\/h4>\n\n\n\n
\"Garone<\/figure>\n\n\n\n

It was a strategic choice for us to be competitive and offer a complete range to our dealers. The aim is to respond to all market needs, while keeping wood and wood-aluminium as our core business.<\/p>\n\n\n\n

Innovation seems to be a key word for your company.<\/h4>\n\n\n\n

Innovation is fundamental. Today it is no longer an option but a necessity. We have to be globally competitive, even against fierce foreign competitors. We have to be good at innovating on both products and processes to keep production costs low and offer quality solutions.<\/p>\n\n\n\n

For example, we are about to receive an intelligent warehouse from Working Process that will allow us to automate part of the production line, reducing dependence on skilled labour, which is hard to find today. We also intend to renew our in-house paint shop.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Do you manage the painting in-house?<\/h4>\n\n\n\n

Yes, since always. Being far from the window and door districts, it is crucial for us to maintain internal control over all production stages, including painting. This allows us to guarantee high quality standards and to be more autonomous.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Are you planning any other initiatives to promote Linfa after winning the \u201cAwards del Serramento\u201d?<\/h4>\n\n\n\n
\"Garone<\/figure>\n\n\n\n

We are planning an event for the new year, aimed at retailers and professionals in the sector, especially architects and designers. We are thinking of a travelling format, with stops in central, southern and northern Italy.<\/p>\n\n\n\n

The idea is to get as close as possible to our customers, bringing the product directly to their showrooms: an approach we could call \u2018door to door\u2019.<\/p>\n\n\n\n

The goal is to grow Linfa’s market share<\/strong>, in which we strongly believe, and I am convinced that this event will contribute to its spread and success.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
I would like more information on the Esperia Rima project<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The innovative wooden window and door frame, born as an evolution of the Esperia Rima project, wins the prestigious award in the \u2018Wood\u2019 category. Garone Habitat, a company from Campania that has its roots in traditional carpentry, but looks to the future with a complete range of products, from wood to PVC, wins at the […]<\/p>\n","protected":false},"author":1,"featured_media":3119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[16,46],"class_list":["post-3110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-interview","tag-customer-interview","tag-esperia-rima"],"yoast_head":"\nGarone Habitat wins at the Awards del Serramento 2024 with Linfa - TWT<\/title>\n<meta name=\"description\" content=\"Garone wins at the Awards del Serramento 2024 with Linfa, an innovative wooden window and door frame, evolution of the Esperia Rima project\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twt.tools\/en\/garone-habitat-wins-at-the-awards-del-serramento-2024-with-linfa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garone Habitat wins at the Awards del Serramento 2024 with Linfa - 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